Our Team

Our collective goal is to deliver remarkable solutions that surpass expectations and make a lasting impact on our clients and their audiences. With a diverse group of individuals, we leverage our varied backgrounds and experiences to approach challenges from different perspectives. We firmly believe that this empowers us to deliver innovative and practical solutions that resonate with everyone.

As sustainability informs the new normal, it can no longer be seen merely part of good business practice. Sustainability provides a strategic imperative. There is an increasing expectation for businesses to lead the transition towards a more inclusive future. This means leaders must be focused on every move or risk losing all pieces. Putting sustainability at the core of business philosophy is building your way to a checkmate. Sustainability truly provides a strategic imperative.

Leadership Message

Sustainability is about relationships – how companies reach out and build inclusively, enabling communities near and far to prosper and thrive. Research has repeatedly shown that during such periods, companies that take the short-term view are simply unable to meet the needs of the market. Covid19 has made visible a simple but important lesson. If humanity is to outmanoeuvre this iteration of the coronavirus, we need to work together. From the ashes of the crisis, inclusive business models will emerge as the pathway forward.

As nations individually responded to Covid19, there were calls for countries to work in unison. Operating in national silos fundamentally undermines our ability to restore freedom of movement, re-establish efficient supply chains and secure overall global economic health. In short, we need to connect, adapt, and get back to business with a resolute focus on inclusive social and financial well-being.

This explicit lesson on interconnectedness is one that business leaders would do well to explore as they brace to strengthen organisations to withstand the multiplier effect of this health crisis. Far from taking this time to go slow, pause and re-fuel, now is the time to realise integrated systems through digital seamlessness, traceability, supply chains and global coordination. It’s time to recalibrate business processes and for business leaders to re-design for resilience to acute change and exogenous shocks. It’s time to embrace inclusivity through sustainability.

Before the crisis, business leaders were taking stock of their business impacts on the world at large. There is increasing recognition that doing good is good business, with a view of companies as value creators. The growth of sustainability disclosure and Environmental, Social and Governance (ESG) investments attest to this. However, while climate change and sustainable development goals have been viewed as legitimate targets, they were perhaps categorised as ‘good business practices’ at the fringes of corporate practices, rather than strategic imperatives.

Reorienting business to be a force for good cannot be a fringe idea. Businesses can contribute to communities in more tangible ways than any other form of organisation in society. Leaders that embrace sustainable thinking show real action with their organisational core purpose front and centre. They integrate sustainability into short and long-term strategies, embed it in policies, programmes and processes and leverage it to deliver products and services that can be simultaneously exception- al and inclusive. Sustainability cannot bear fruit when it is merely expressed through big statements, external brand touch- points, siloed social programmes and sustainability reports unsupported by necessary motivation for actual impact and change.

A holistic lens is required to tackle the cultural and structural silos that currently inform corporate thinking. Throughout our 10 years of working with various clients, we have seen exceptional examples from organisations who have embedded transparency, shown the value of stakeholder engagement and embraced innovation, with companies winners illustrating the art of building meaningful sustainability practices in ways that make good business sense as well as enhancing their business relationships and the communities in which they operate.

As corporations reorient and restructure to respond to the ongoing pandemic, it is my hope that companies each act as a light to remind us of our common humanity and interconnectedness. By reshaping business through a holistic lens, sustainability can move from the fringes to the heart of strategic decision making. I predict that organisations that embrace inclusivity through sustainability will not only thrive, but lead, in these extraordinary circumstances.

Dr. Jayanthi Desan

Managing Director

Featured Insights


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